Communication Methods At Diageo Communication Portfolio

Diageo Communication portfolio Author: Durham University Communication Portfolio Instructor: 11 January 2015 Table of Contents Company Overview 4 Communication Methods at Diageo 4 Recommended Communication Techniques 6 Appraisal 8 Creative Element 11 References 13 Introduction Due to stiff competition, marketing has become an essential component in the management of organizations. According to Turnbull and Paliwoda (2012) marketing revolves around the manner in which organisations communicate with consumers in the market. There are two main perspectives towards the understanding of what marketing is. From one perspective, it is the manner in which organisations communicate with their consumers regarding the existing products and also commication that is geared towards creating positive perceptions in the consumer market. Thus the approach points out that marketing is a tool used for value creation. The other perspective of marketing is more comprehensive as it encompases marketing as a tool and a process in the organization. with regards to this perspective, Challagalla, Murtha, and Jaworski (2014) define marketing as: â€Å"the process of conception planning and execution, pricing, promotion and distribution of goods, ideas and services.â⠂¬  This means that marketing starts from the designing and producing products and services, to when they are promoted and distributed to the consumers. Marketing strategies of enhancing sales can be implemented anywhere within theShow MoreRelatedWine Industry2963 Words   |  12 PagesWeaknesses 7 Market/Submarket Analysis 8 Submarkets 8 Market Trends 8 Distribution Channels 9 Customer Analysis 10 Wine 10 Spirits 10 Competitor Analysis 11 Direct Indirect Competition 11 Top Three Competitors 11 Diageo 11 Brown-Forman 12 Constellation Brands 13 Comprehensive Strategic Assessment 14 Using Strengths to Maximize Opportunities and Mitigate Weaknesses 14 Strategic Recommendation 14 Implementation 15 Bibliography 16 [pic] ExecutiveRead MoreSmirnoff Ice Marketing Planning Process3683 Words   |  15 Pageschange followed with conclusions for further improvement will be highlighted. 2. Company Illustrative Diageo plc is a global company operating in over 180 markets around the world. 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RB is ranked 6th in the 2008 European Business Week 50, the magazines annual ranking of the best performing companies within the Samp;P European 350.The companys strategy is to have a highly focused portfolio concentrating on its 17 most profitable brands, which were responsible for 62% of net revenues in 2008. 35% of net revenues come from products launched in the past three years, this focus on in novation was recognized by The Economist Corporate UseRead MoreMarketing Project of Reckitt Benckiser19403 Words   |  78 Pagesfacilities, and sales in nearly 200countries. RB is ranked 6th in the 2008 European Business Week 50, the magazines annual ranking of the best performing companies within the Samp;P European 350.The companys strategy is to have a highly focused portfolio concentrating on its 17 most profitable brands, which were responsible for 62% of net revenues in 2008. 35% of net revenues come from products launched in the past three years, this focus on innovation was recognized by The Economist Corporate UseRead MoreHedge Fund Introduction12750 Words   |  51 Pagescorrelation to traditional assets, 0 to 0.50 – â€Å"low† probability of significant losses â™ ¦ How are these to be attained? – Specific strategy – Skilfully and efficiently executed – Low, no, or tightly controlled exposure to the market – Trading methods or specialised instruments, such as derivatives, used to minimise or control risk – Identify and exploit market inefficiencies – Formulate and implement views on markets, economies, interest rates, exchange rates and volatilities 16 Who areRead MoreAnnual Report Fosters Beer64959 Words   |  260 PagesACCouNtiNg poliCieS 72 2 reveNue, iNCome ANd expeNSeS 73 74 75 3 mAteriAl itemS 4 iNCome tAx 5 SegmeNt iNFormAtioN 6 eArNiNgS per ShAre 7 divideNdS 8 CASh ANd CASh equivAleNtS 9 reCeivABleS 10 iNveNtorieS 11 iNveStmeNtS ACCouNted For uSiNg the equitY method 81 12 NoN-CurreNt ASSetS ClASSiFied held For SAle 125 121 122 124 115 119 120 114 114 105 107 110 111 112 113 100 98 99 20 BorrowiNgS 21 proviSioNS 22 CoNtriButed equitY 23 reServeS ANd retAiNed eArNiNgS 24 keY mANAgemeNt perSoNNel diSCloSureSRead MoreMergers and Acquisitions in Ghana20927 Words   |  84 PagesMerge Date 68 x         CHAPTER ONE INTRODUCTION Background The changing economic, technological, social and political environment and new forms of competition, fueled by advances in Information Technology and Communication as well as Globalization, have combined to create new opportunities and threats for business firms. 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Comparative and Contrast Free Essays

Compare and contrast essay How far will you go for the person that you love? This is the question that most mates want to know before they go further with their partner. Different people have different answers and reasons for this question. Even between cupid and psyche amp; Orpheus and Eurydice. We will write a custom essay sample on Comparative and Contrast or any similar topic only for you Order Now These two Greek stories have the same topic, which is â€Å"how far will you go for the person that you love†. These love stories are different in terms of theme until the story itself. These two stories are actually easy to understand but they have similarities and differences between them. First lets discuss about similarities; they are both a story about love and also how much they love their partner and how far would they go for the person that they love, even if the way how to get back their partner is different but the main topic of the story is still the same. They did several things to get their partners back, even if in the end of the story is not always them living in the world but still in the end of these stories they went back together. The person who’s trying to get back their partner in these stories also get second chances in completing their journey, they both failed because of curiosity. Both of them are so impatient and curious so that’s the reason why they fail. Even if there’s a lot of similarities already but there are also differences in this story. Psyche was so curious and that she opened the beauty secret box and by that it made her work wasted, she wasn’t able to give back the box to Aphrodite so she failed while in the other tory Orpheus was able to get Eurydice back but then he was so impatient and curious if Eurydice is still with her or not so she looked back and then Eurydice was sent back to the underworld. There are different gods who impact the story, in the story cupid and psyche Aphrodite is the one who impact the story but in the story Orpheus and Eurydice Hades and Persephone are the two gods who is included. But above all the way how they get back their partner is the sweetest in the first story Aphrodite gave a lot of things for psyche to do and she really did everything to get cupid back while Orpheus went to the underworld to get Eurydice back, these two jobs that they did is very tiring and it needs a lot of efforts but they still do it for their partners just to get them back. Between the two stories, it shows how some people actually care so much about their partner and even the would do the hardest job that could be possible just to get them back. How to cite Comparative and Contrast, Papers

Information Governance Weekly Forum Posting

Question: Discuss about the Information Governance Weekly Forum Posting. Answer: Week 6 Forum Posting: Importance of COBIT COBIT helps the organization to focus the two primary objectives. They are development of corporate value of the organization and minimizing the risks associated IT related activities. It helps to ensure the strategic orientation and focuses in the area of corporate solutions. The task of the IT filed can be optimized and risk free with the help of this governance model. It also helps to ensure that optimized knowledge and infrastructure is using for the resource management of the organization. Using this framework the organizations are able to deliver quality projects within proper time. Week 7 Forum Posting: Disaster Recovery Plan In order to develop a successful disaster recovery plan, the organization need to follow the below written steps for the employees. Prepare the employees for keep backup of all the necessary data Prepare the employees for disaster recovery and prioritize the recovery activities Keep these eight Rs in mind (Reason for planning, Recognition, Reaction, Recovery, Restoration, Return To Normal, Rest and Relax, Re-evaluate and Re-document) Week 8 Forum Posting: Impact of Convergence of information and globalisation impact on organisations Globalisation and convergence of knowledge have developed more opportunities for the business organizations. The multinational organisations are getting opportunities for expanding more in the global market. Market seeking FDI associates with natural resources, efficient institutional frameworks, proper labour environment and finding locational advantages for the business. This strategy deals with RD for maintaining competitiveness and growth of the organizations. Global convergence is now a prominent as per the perceptions of most of the people. Effectiveness of supply chain activities and just-in-time operations have become the backbone of the business organization. The organizations are getting help from the global convergence for managing these activities. Week 9 Forum Posting: Meaning of Information Society Information society indicates a society which deals with development, distribution and manipulation of the important information regarding economic and cultural activity. This society has a high level of information intensity in their daily life through the use of common technical advantages in the area of personal, educational, social and business activities. They have the efficient level of ability of transmitting, receiving and exchanging the information between different places without considering the barrier of distances. The technical tools of computer, internet and telecommunication are used for this operation. Week 10 Forum Posting: Regulatory and Legal Issues regarding IT activities Data Protection Act: The business organizations should protect all the confidential data and information of the employees. In case of using any personal data of any outsider people for RD or other business activities, the organizations should not disclose the information without his or her permission. Data Retention Act: The organizations in Australia should retain the billing details of the customers and training data of the employees. As per the Data Retention Act in Australia, this information should be retained for a minimum time period of 99 years. This law is quite different from the other countries. The CIO of an IT organization must be aware about this fact and maintain the same.